Generation Transfer

Researching Lina’s competitors was challenging because it was a product unlike anything else on the app store. Its main goals were journaling, time capsule capabilities, and memory sharing - based on these features, our team conducted three C&C analyses to better understand the market.

Next, we sent out a screener survey via social media in order to recruit parents for interviews. Highlighted above are interesting data patterns found from the 25 survey responses we received and key quotes from 10 interviews.

Our data showed the target users for Lina would most likely fall into one of two categories: new parents or grandparents. As such, our team ideated two representative personas, Adam Young and Helen McCourt.

Feedback from interviews was synthesized and helped decide which features would be implemented into the MVP of the web platform. To prioritize features, our team utilized the MoSCoW Method which determined order of implementation.

Finally, in order to imagine the navigation of our platform, we created information architecture to distinguish our main from secondary navigation.

Since our team was working remotely during this contract project, we held digital design sessions and sketched/ compared pages via Zoom. We then built a medium fidelity platform which was comprised of various aspects from everyones’ designs.

When our wireframes were prototyped, we tested our designs on four users. With the data compiled from our first round, iterations were implemented and the prototype was tested again on another four users. Finally, after the second round of testing we iterated again and tested a final three users.

Ultimately, we handed off our designs in medium fidelity to the Generation Transfer design team. However, I’ve taken the liberty to build out our designs in high fidelity, depicted below.